About Rubric
An accounting firm built on experience and trust.
Rubric Financial brings partner-led, CPA-reviewed accounting and finance services to small businesses and individuals. The same partner every conversation. A licensed CPA on every filing. (Our sister practice for venture-scale founders operates as StartupCFO.AI.)
Our Approach
We believe accounting should give business owners clarity, not more spreadsheets. Every engagement is partner-led — Harry or Aparna runs your relationship from day one — with a licensed CPA reviewing every filing, and priced transparently so you know what you're paying for.
We combine traditional accounting craft with modern tooling and software to deliver accurate, timely, and useful financial information. The result: clean books, clean filings, and a finance partner who actually understands your business.
What We Believe
Every business owner deserves a finance team that picks up the phone, returns email the same day, and explains the numbers in plain English.
How We Work
Partner-led engagements with CPA review. Fixed monthly fees. Modern cloud-based stack. Proactive communication and accurate monthly close — every month.
Who We Serve
Small businesses and individuals — owner-operated firms, service businesses, professional practices, and high-income individuals. Building a venture-scale startup? See StartupCFO.AI, our sister practice for venture-scale founders.
The People You'll Work With
Same partner every conversation. Not a rotating team.
Engagements are led directly by a partner. The same person on your kickoff call signs your filings, runs your close meeting, and picks up the phone in July.
Harry Prabandham
Founder
The Wharton School, University of Pennsylvania
Founder of Rubric Financial. Wharton MBA + MS in Computer Science. Decades of experience across finance and technology.
Aparna Devalla, CPA
Partner, Tax & Accounting
Licensed CPA. Decades of experience in U.S. taxation, accounting, and banking. Leads the tax and accounting practice at Rubric Financial.
Nirmala Murugesan, CA, CPA
Partner, Accounting
Partner leading Rubric Financial's accounting practice. CA and CPA with 20+ years across U.S. GAAP, IFRS, and cross-border entity accounting in India and the U.S.
What you can count on
Three commitments, written down.
CPA-signed accuracy guarantee
If a Rubric-signed return triggers a math-error notice, we fix it and pay the penalty. CPA review on every filing.
One-business-day response
Your partner replies within one business day — and there's no per-question fee. Year-round access, not just tax season.
Fee-only, no kickbacks
We don't sell insurance, annuities, or investment products. Our only revenue is your monthly fee. No conflicts.
Let's talk about your business.
A 30-minute conversation is the best way to see if we're a fit.
Schedule a Consultation