Our Services
Your full financial stack — under one roof.
Engage Rubric Financial for a single service or your entire finance function. Bookkeeping, accounting, payroll, business and personal tax, FP&A, fractional CFO, business valuation, and U.S.–India cross-border tax — one partner-led team, one fixed monthly fee.
Foundation
Bookkeeping
Accurate, up-to-date books — every month, without exception.
We categorize your transactions, reconcile every account, and maintain a clean general ledger so you can trust the numbers behind every decision. Whether you use QuickBooks, Xero, or Zoho Books, we work in your stack.
What's included
- Monthly transaction categorization and bank/credit card reconciliation
- Accounts payable and receivable management
- Vendor and customer record maintenance
- 1099 preparation and year-end documentation
- Cleanup and catch-up bookkeeping for prior periods
Reporting
Accounting
Month-end close, financial statements, and the management reporting your business needs to run.
Beyond bookkeeping, accounting is where transactions become insight. We close your books on a regular schedule, produce GAAP-aligned financial statements, and review the numbers with you so you understand what they mean.
What's included
- Monthly close on a predictable cadence
- Profit & loss, balance sheet, and cash flow statements
- Accrual-basis accounting and revenue recognition
- Departmental and class-level reporting
- Monthly review meeting with your accountant
People Operations
Payroll
Run payroll on time, every time — across teams, states, and contractor types.
We set up and run your payroll in Gusto, ADP, or your preferred provider, handle new-hire onboarding and offboarding, and make sure federal and state payroll taxes are filed and paid. Multi-state and contractor 1099 workflows included.
What's included
- Payroll setup and provider integration (Gusto, ADP, and more)
- Bi-weekly or semi-monthly pay runs for W-2 employees
- Contractor (1099) payments and year-end forms
- Federal and state payroll tax filings (940, 941, state withholding)
- New-hire onboarding and termination workflows
- Multi-state payroll registration and compliance
Business Compliance
Business Tax & CPA Services
Federal, state, and local business tax preparation and filings — signed off by a licensed CPA.
Tax compliance is more than an annual filing. We handle entity returns, estimated payments, multi-state nexus, sales tax, and year-round planning so you stay ahead of obligations and never overpay.
What's included
- Federal and state corporate, partnership, and S-corp returns
- Quarterly estimated tax planning and payments
- Sales and use tax registration and filings
- Multi-state nexus analysis
- Year-round tax planning and IRS correspondence
- CPA review and signature on all filings
Individual Compliance
Personal Tax
Personal income tax returns for business owners and high-income individuals.
We prepare personal returns that account for the complexity of running or owning a business — equity comp, K-1s from passthroughs, AMT, multi-state filings, and coordinated planning across your business and personal income.
What's included
- Federal and state individual returns (Form 1040)
- Equity comp planning (ISO, NSO, RSU, ESPP, AMT)
- K-1 income from partnerships and S-corps
- Multi-state and resident/non-resident filings
- Estimated quarterly payments
- Coordinated business + personal tax planning
Planning
FP&A
Turn your books into a planning tool — budgets, forecasts, KPIs, and scenarios.
Financial planning and analysis built on your actuals. We build the budget, model your forecast, define the KPIs that matter, and refresh everything monthly so you can compare plan vs. actual and make decisions with data.
What's included
- Annual budget aligned to your strategy
- Rolling 12–18 month financial forecast
- KPI dashboard tailored to your business model
- Monthly variance analysis (plan vs. actual)
- Scenario modeling (best, base, worst case)
- Cash flow forecasting and runway analysis
Strategy
Fractional CFO
CFO-level financial leadership for small and growing businesses — without the full-time salary.
Get the strategic finance support of a seasoned CFO on a fractional basis. We help with cash flow planning, owner reporting, lender and banking relationships, pricing and margins, and the financial decisions that shape your company's trajectory.
What's included
- Monthly or quarterly owner / leadership reporting
- Cash flow planning and 13-week forecasts
- Banking and lender relationship management
- Pricing, margin, and profitability analysis
- M&A, succession, and exit readiness
- Strategic finance partnership for the leadership team
Defensible Numbers
Business Valuation
Independent, defensible valuations when the number actually has to stand up.
We deliver business valuation reports built on accepted methodologies (income, market, and asset approaches) with documentation that holds up to scrutiny — whether for an owner buyout, a partnership exit, estate or gift planning, M&A negotiation, or a litigation matter.
What's included
- Owner buyout, buy-sell agreement, and partnership change valuations
- Estate, gift, and succession planning valuations
- M&A buy-side and sell-side support valuations
- Shareholder and partnership dispute / litigation support
- Income, market, and asset approaches with reconciled conclusion
- Written report with assumptions, methodology, and supporting data
US–India
Cross-Border Tax (US–India)
U.S. tax compliance and planning for clients with India-side investments, income, or business operations.
Cross-border tax for the U.S.–India corridor sits at the intersection of two complex regimes — and the cost of getting it wrong is steep (FBAR penalties start at $10K). We handle U.S. compliance for individuals and businesses with India ties: foreign account reporting, PFIC analysis on Indian mutual funds, treaty positions, and coordinated U.S./India filings.
What's included
- FBAR (FinCEN 114) and Form 8938 (FATCA) reporting on Indian accounts
- PFIC analysis and Form 8621 for Indian mutual funds and pooled investments
- U.S.–India tax treaty positions for residents and non-residents
- Form 5471 / 8865 for U.S. owners of Indian companies and partnerships
- GILTI and Subpart F analysis on Indian operating entities
- Returning NRI / RNOR transition planning and U.S. exit tax (§877A) review
- Coordination with Indian-side CAs for matching India ITR + U.S. 1040
Frequently Asked
Questions we hear often
- Do I have to switch from my current bookkeeper or CPA?
- Not unless you want to. Most clients engage us for one service first — usually monthly close or tax prep — and expand over time. We can also fully replace an existing patchwork: bookkeeper, CPA, payroll provider, and CFO under one engagement.
- What accounting software do you work in?
- QuickBooks Online, Xero, and Zoho Books are our primary platforms. We also work alongside your existing tools — Stripe, Mercury, Ramp, Gusto, ADP, Carta, and others — without forcing a migration.
- How fast can you onboard us?
- Discovery call within a few business days, written proposal within 48 hours, and we typically begin work the week the engagement starts. Cleanup or catch-up bookkeeping for prior periods is scoped separately and runs in parallel.
- Do you handle multi-state payroll and tax?
- Yes. We register your entity in additional states as needed, run multi-state payroll, and prepare returns for every state in which you have nexus. We also flag new nexus risks before they become liabilities.
- Is the monthly fee really fixed, or does it creep?
- Fixed. Each engagement is scoped explicitly and priced at a flat monthly rate. If your business grows materially — new entities, more headcount, expanded scope — we re-scope and quote transparently before the change takes effect.
- Who actually does the work?
- Engagements are partner-led — Harry runs advisory and CFO work, Aparna (CPA) runs tax and accounting — supported by an experienced delivery team. Aparna reviews and signs every filing. You work with the same partner every time, not a rotating contact.
- Can you support a venture-scale startup?
- Yes — through our sister practice, StartupCFO.ai, which is purpose-built for venture-scale founders. If you’re raising or already raised, that practice has board-pack templates, R&D credit screening, 409A coordination, and cap-table workflows tailored to your stage. Same firm, optimized for the way startups run.
Not sure where to start?
Tell us about your business — we'll recommend the right level of support and price it transparently.
Schedule a Consultation