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Rubric Financial
HP

Harry Prabandham

Founder, Rubric Financial

LinkedIn

Engagements are led by Harry, scoped to your business, with a fixed monthly fee — no rotating team.

About Harry

Harry is the Founder of Rubric Financial. He holds an MBA from The Wharton School at the University of Pennsylvania and a master's degree in computer science, with decades of experience across finance and technology.

At Rubric, Harry leads fractional CFO and advisory engagements — helping small business owners and individuals translate their books into clear decisions. His work covers cash flow planning, owner and lender reporting, pricing and margin analysis, M&A and exit readiness, and business valuation.

Harry also leads our sister practice, StartupCFO.AI, which serves venture-scale startups with the same partner-led model.

Guides by Harry

Fractional CFO

When Does a Small Business Need a Fractional CFO?

Bookkeepers record. Accountants close and report. CPAs file. None of them help you make the next decision. That's what a CFO does.

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Accounting

Reading Your P&L: What Owners Should Actually Look For

The numbers your accountant hands you each month. Here's how to read past the gross totals to the signals that matter.

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FP&A

Building a 13-Week Cash Forecast

The single most useful financial tool for a small business. Not a budget, not a P&L — a weekly cash projection you actually use.

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FP&A

Pricing Analysis: Cost-Plus vs. Value-Based

Most owners price by adding margin to cost. The good ones price to the value the customer gets. Here's how to tell which approach fits.

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Business Valuation

Business Valuation Methods Explained

Three approaches — income, market, asset — and how appraisers reconcile them into a single defensible number.

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Business Valuation

Buy-Sell Agreement Valuation: What You Need to Know

When a partner exits, the buy-sell agreement decides the price. If the valuation method isn't right, the deal falls apart.

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FP&A

Building a KPI Dashboard Your Business Actually Uses

Most KPI dashboards are pretty and ignored. Here's how to build one with the 5–8 numbers that should drive every owner conversation.

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Fractional CFO

Owner Compensation: Salary, Distribution, and Profit Sharing

How owner-operators should pay themselves — salary vs. distribution split, reasonable comp, retirement contributions, and how it all interacts with tax.

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Business Valuation

Estate and Gift Tax Valuation Discounts

DLOM and DLOC discounts can reduce the taxable value of a transferred business interest by 30–50%. Here's how they work and what survives IRS scrutiny.

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Accounting

Reading the Balance Sheet: What Owners Should Look For

Most owners stare at the P&L and ignore the balance sheet. That's where the early-warning signals actually live. Here's how to read yours.

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Business Valuation

5 Estate Planning Mistakes Family Businesses Make

Family businesses without estate plans usually don't survive the founder's death. Here are the five mistakes that destroy enterprise value and family relationships.

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FP&A

DTC Unit Economics for Non-VC Brands: CAC, LTV, ROAS, Margin

Direct-to-consumer unit economics framework adapted for bootstrapped and growth-stage DTC brands — without the VC-pitch framing.

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Fractional CFO

Bonding Capacity and the WIP Schedule

Construction contractors need bonding to win larger projects. Bonding capacity hinges on financial statements — and the WIP schedule is the critical input.

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Tax

Section 6166: Pay Estate Tax in Installments on Family Business Estates

When a family business is the bulk of the estate, §6166 lets heirs pay estate tax over 14 years at favorable interest — saving the business from forced sale.

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Business Valuation

ESOPs for SMB Owners: An Alternative Exit Strategy

Employee Stock Ownership Plans let SMB owners sell their business to employees with significant tax benefits. Here's the framework.

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Business Valuation

GRAT and IDGT Primer: Wealth Transfer for Family Businesses

Grantor Retained Annuity Trusts (GRATs) and Intentionally Defective Grantor Trusts (IDGTs) are wealth-transfer tools for SMB owners with appreciating businesses. Here's the framework.

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