FP&A
Building a 13-Week Cash Forecast
The single most useful financial tool for a small business. Not a budget, not a P&L — a weekly cash projection you actually use.
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Why 13 Weeks
- Annual budgets are too coarse — a great year on paper still goes broke in March if cash timing is wrong.
- Monthly P&L looks backward — it tells you what happened, not what's coming.
- 13 weeks is a quarter of weekly granularity — short enough to forecast accurately, long enough to see oncoming problems.
- Standard tool in turnaround and lender contexts because it's the format banks and creditors trust.
- Run it weekly, refresh it weekly. A 13-week forecast updated quarterly is just a budget by another name.
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