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Rubric Financial

Agency

Marketing Agency S-corp Conversion + Owner Comp Redesign

Owner saved $58K/year in payroll tax while staying within reasonable comp guidelines.

$2.1M revenue marketing agency, San Francisco, two-partner LLC taxed as a partnership

Annual payroll tax savings

$58,000

Reasonable comp documentation

BLS + industry survey backed

Books migrated to

Accrual basis with deferred revenue

States where payroll registered

4 (CA, NY, TX, WA)

The situation

The agency had grown from one founder to two partners and 12 staff. Both partners were taking large draws and paying full self-employment tax on every dollar. Their prior bookkeeper had no view into the S-corp election decision; their tax preparer filed returns annually but didn't run owner comp scenarios.

What we did

We modeled S-corp vs. LLC for both partners across three years of projections, including California's 1.5% S-corp tax and the QBI deduction interaction. We documented reasonable comp using BLS data and industry surveys, filed Form 2553 with late-election relief under Rev. Proc. 2013-30, set up multi-state payroll for the partners and staff, and converted the entity's books to accrual to handle retainer revenue properly.

  • S-corp election analysis (Form 2553 + late-election relief)
  • Reasonable compensation documentation
  • Multi-state payroll setup (CA, NY, TX, WA)
  • Quarterly partner tax estimates
  • Annual 1120-S and personal 1040 returns

The outcome

Combined annual payroll tax savings of $58K across both partners, fully documented with reasonable comp analysis. The agency now closes monthly on accrual basis with deferred revenue tracking, and both partners receive coordinated business + personal tax planning under one engagement.

“We'd been told 'you should probably do S-corp' for years, but nobody ran the numbers or filed the paperwork. Rubric Financial did both, plus all the ongoing work.”

– Managing Partner, marketing agency

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